The sales and market position could be expanded throughout Europe by working closely together with partners from wholesale and specialist trade. Convinced by strengths such as quality, flexibility and individuality, the satisfied clientele soon included well-known companies from the laundry leasing sector as well as from industry and the hotel sector. The product portfolio developed more and more away from the usual single-item strategy towards comprehensive clothing concepts. Corporate couture was an important milestone in individualising these concepts in terms of corporate identity.
In November 2010, Cengiz Gürec, who had been with the company from the beginning, took over the business of CG Workwear and is now leading it into a successful future with CG International GmbH. He describes what is important to him as follows: “As a family business, we trust in traditional values and see ourselves as consistent, robust, reliable, regionally rooted and with a long-term focus. These values give us and our partners security on the journey ahead, especially in turbulent times with ever new challenges.”
Incidentally, it is now impossible to imagine service staff without slitted aprons!